Exterior appearance will make potential customers decide if they will take the time to check out your goods and services. A smartly - dressed, eye - catching shopfront will turn people's heads long enough to pique their interest and make them step inside. It is probably the most important part of the shop's design. Effective graphics will make your message more literal in a few split seconds,and stand out well both in sunlight and darkness. Suitable font styles will be readable from a distance and have a positive influence, and impress upon them that you're an expert in your field and that you're open for business.